Questions, answered.

Yes. Athena Wholesale is the trading name of Hector Solutions, Inc., a Delaware corporation, with a US correspondence address in New York and a US support line. US orders are priced and invoiced in US dollars with no VAT; after activation, sign and store any required resale certificates for the states we deliver into in your account. We also serve approved UK accounts from a UK catalog priced in pounds.

Athena is a wholesale portal for Amazon and online resellers, primarily in the United States. Apply with your business details and your Amazon storefront if you have one, and once a person on our team has approved the account you can browse the live catalogs and order online. Trade pricing is visible to approved accounts only.

Create an account and complete the short trade application. Our team reviews every application before activating it, and we aim to get back to you within one business day. Once you’re approved, you’ll receive an email invitation to set your password. Questions about approval? Click “Book a call” above to talk to our team.

After approval you’ll get an email invitation to set a password. Use it to activate your account, then sign in any time from the login page. If your invite has expired or you never set a password, contact us and we’ll re-send it.

Yes. Every line shows your trade price rather than RRP, alongside live stock levels and the quantities actually available. Pricing is visible to approved trade accounts only.

Many lines include market data (an estimated return on investment, per-unit profit and recent sell-through) so you can gauge demand before you buy. Treat it as a guide drawn from marketplace data, not a guarantee of your own results.

Yes, by default. US accounts see trade prices in US dollars, beside Amazon.com market data for the same product where it is available: Buy Box price, Amazon fees, sales rank, estimated monthly sales and 90-day ROI. Accounts on an agreed UK Ex Works pricing basis see the same US stocklist priced in pounds. Approved UK accounts can switch to the UK (£) catalog from anywhere in the catalog, and pricing updates to match. The catalogs available to you depend on your account’s region.

Where a line carries Amazon.com figures, they are drawn from Keepa (Buy Box history and sales rank), Helium 10 sales estimates where available, and Amazon’s own fee estimates through the Selling Partner API, refreshed on a daily job. Estimates are shown as estimates; we never substitute an invented figure when the source data is missing.

Yes. We buy new stock from brands, publishers, manufacturers and authorised distributors. Every order comes with a full commercial invoice, and we can provide supply-chain documentation for every line on request.

Each range has a minimum order value, shown in your basket as you build the order. If you want to test a few lines before committing to a full range, our sales team can arrange a first trial order below the minimum — email sales@athenawholesale.co or book a call.

One account unlocks every catalog: books, toys and everyday consumer goods (FMCG) spanning health and household, beauty and grocery, each with live stock levels and real quantities. Filter by category, margin and ROI, then order the lines you want.

No payment is taken at checkout. Add to cart, set your quantities and submit the order; once our team confirms stock and pricing you receive the invoice with payment instructions, and you pay by bank transfer or card against that invoice. Many resellers prefer bank transfer for larger purchase orders.

US orders are fulfilled from our US warehouse. At checkout you choose delivery to your address or an Amazon fulfilment centre, or Ex Works collection by your own carrier; we confirm collection details before dispatch.

Every order comes with a full commercial invoice from Hector Solutions, Inc. doing business as Athena Wholesale: dated, itemised by product with quantities, showing your business name and address exactly as you registered them, and our contact details, in US dollars. Many customers submit them for ungating applications. Amazon reviews each application itself and no distributor can guarantee an outcome, so check Amazon’s current invoice requirements for the category before you buy.

Yes, every order gets its own invoice as a downloadable PDF. You can revisit your orders and invoices any time from your account.

Every order is tracked from checkout through to dispatch in your orders area, and we’ll keep you updated by email. Dispatch times depend on the catalog and stock availability.

We’re always reviewing new ranges across books, toys and consumer goods. Tell us about your products from the contact page and the Athena team will take a look.