Wholesale · Supply · Logistics
Wholesale supply for independent retailers.
Athena is a US wholesale distributor of recognisable books, toys, consumer goods and fragrances, with trade pricing, USD invoices and fulfilment support in one approved trade account.
Not a marketplace — a supply and logistics partner. Every account is reviewed by a person. US stock, USD invoices, and a UK catalog for approved UK accounts.
No application fee · Human review · No payment today
Wholesale & brand-direct sourcing
Shop all Toys & Games
Toys & Games
Starter sets, miniatures and hobby supplies for established and new players.
How Athena helps
New to wholesale sourcing? Read the buying guides or learn who is behind Athena.
For approved accounts
Everything you need to plan an order
Every line shows its trade price, with case size, marketplace pricing, fees and sales history alongside where that data is available. We hold the stock, so when a line fits your range, you order it. This is a live line from the catalog, shown exactly as a signed-in buyer sees it.
How to sign up
From sign-up to first order
A straightforward path from application to ordering, with a human review before trade prices and quantities are unlocked.
01
Apply online
Tell us about your business and where you sell.
02
Get approved
We review and activate you within one business day, unlocking the full catalog.
03
Add to basket
Build your order in the portal, download our stocklist, or integrate directly with your software tools.
04
Submit your PO
Generate a purchase order online and track every order through to dispatch.
Athena Partnership Programme
Introduce retailers and earn 1.2% on qualifying orders during each referred seller's first 12 months with Athena.
- 01
Get your code
Request your personal Athena referral code.
- 02
Share your link
Introduce retailers through your unique link.
- 03
Earn for 12 months
1.2% on qualifying orders after they join Athena.